Services
Digital Marketing Agency
Digital Marketing Services
81% of shoppers research online before purchasing. Digital Marketing Is Your Advantage to Capturing that Traffic.
To say it another way, 81% of YOUR POTENTIAL CUSTOMERS are researching online. Can they find you? (source)
Over the past 18 months, the amount of time spent online has skyrocketed and established new marketing norms. Today, businesses realize more than ever how critically important digital marketing has become to acquiring customers and being found online.
If your business is not showing up in Google, we use a proven process used by 100s of businesses like yours to help you:
- Get online and get noticed
- Attract your ideal audience
- Build your website traffic
- Increase Website Conversion Rates
Maxify Your Website Performance
Site Evaluation On Us
LET US SHOW YOU HOW TO MAKE YOUR WEBSITE WIN. FREE ON US!
WHAT IS MEANT BY DIGITAL MARKETING SERVICES?
Digital marketing, also called online marketing, is an advertising method that uses digital technologies like smart phones, desktops, laptops, internet, etc. to promote brands among top Digital Channels such as search engines, websites, SEO, content, email marketing, per-per-click advertising, social media, display advertising and affiliate marketing.
Now you can increase your traffic in literally 30-60 days with a solid digital strategy.
WHAT ARE EXAMPLES OF BUSINESS USING A DIGITAL MARKETING AGENCY?
If your business needs to attract people to your website and turn them into customers, then you are a perfect candidate for digital marketing services.
Who does Marketify® help with digital marketing:
- Home construction & remodeling
- Home Contractors
- Plumbers
- Roofers
- Electricians
- Landscapers
- HVAC
- Medical
- Dentists
- Orthodontists
- Chiropractors
- Med Spa Owners
- Plastic Surgeons
- Optometrists
- Automotive
- Towing Companies
- Car Repair Services
- Car Detailing Services
- Car Dealerships
- Retail Stores & eCommerce
- Legal Services
- Accounting Services
- Insurance Providers
- Coaches and Consultants
WHICH TYPES OF DIGITAL MARKETING SERVICE IS BEST?
Depending on your industry and the type of business you have, many digital marketing services can contribute to driving traffic to your website.
The goal is to utilize a blend of digital channels and develop a holistic digital marketing solution that drives traffic and converts site visitors into customers.
Some of the top digital marketing services to consider are:
Search Engine Optimization (SEO)
SEO is a digital marketing service that provides free organic or natural traffic from search engines like Google. The major benefit of SEO is to improve your website’s standing among the Search Engine Results Pages (SERPs).
New study finds that keywords in position 1 of Google search results get 31.7% click through rates!
The aim is to get your website listed higher so that more people will see it.
Content Marketing
Search engines crawl websites and index content within their databases. Producing content helps your website rank higher – you’re giving search engines like Google new content to display to potential customers who search on your keywords.
Content marketing also includes writing blog posts, social media posts, emails, contests, polls & surveys, case studies, how-to guides as well as video content.
The aim is to create content and spread it to potential customers. With an effective content marketing strategy, you’ll be building massive Google Trust points, increasing visibility for your business to potential customers, enhancing revenue potential and becoming more of an authority in your industry.
Pay-Per-Click (PPC) Advertising
When doing a search on Google, you will notice Ads listed among the search results. This is called “paying for placement” or simply, Pay-Per-Click (PPC) advertising.
Depending on your industry, the amount you pay per click is relative to how competitive your keyword is. Some of the most popular PPC platforms include Google Ads, Facebook Ads, Instagram and YouTube.
Pay-Per-Click Ads are a great way to deliver fast traffic to your website or landing page.
The aim is to use pay-per-click advertising to build brand credibility (ranking high for organic keywords and seeing your paid ads next to organic listings can boost conversion rates).
The other benefit of using PPC is to support initial SEO efforts, especially for new websites. While SEO can take time to grow and get established, PPC can be used as a way to deliver quick leads.
Website Development (WebDev)
Having a website that performs well and looks very professional on desktop and mobile is the key to digital marketing success.
WebDev comes in the forms of Content Optimization, Technical SEO, Website Maintenance and Conversion Rate Optimization.
New statistics find that (source):
- First impressions are 94% design-related
- 88% of online consumers are less likely to return to a site after a bad experience
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
The aim is to make sure you have a professional looking website that is optimized, loads fast, engages website visitors and leads these visitors to perform actions on your website for conversion opportunities.
Affiliate Marketing
Affiliate marketing is an advertising platform where you pay out commissions from leads that convert to sales to people who sell your product or service on their website, blog, social platform or app.
This is also called Influencer Marketing, where you reach out to influential bloggers who have large followers, and you pay them to advertise your business.
Social Media Marketing
TikTok, Facebook, Instagram, YouTube, Pinterest and LinkedIn are some of the major social media platforms that businesses use to generate traffic, new leads and revenue.
The aim is to produce engaging and insightful content and distribute that content among social channels to create buzz and excitement. Sometimes, content can go viral producing tons of links and comments that helps lift SEO engagements.
OUR APPROACH TO STARTING YOUR DIGITAL MARKETING JOURNEY
To own your market, you have to know your market. This is where our research comes in to help you start and confirm your digital marketing journey.
To know your market means understanding:
- Your competitors and opportunity gaps
- The size of your market
- Who your ideal customers are
- How they search online
- Their motivations to purchase
- The keywords they use
By having a deep understanding of the points below, you will know what digital marketing strategies can perform the best and deliver the most results.