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Local Search SEO
Local Search
You are practically invisible to customers when you don't understand and use targeted search keywords for your business to optimize your local ranking.
Because you are a local business within a specific city market, your website needs to show up for people who live in that market. Local SEO helps you tell your story and allows customers to find your business..
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WHAT IS LOCAL SEO MARKETING?
Local SEO is the process of optimizing your business website by utilizing geographically-driven keywords and SEO strategy to rank your website for relevant, local customer searchers. The five (5) major components are…
Local Search Results
Using your primary local keyword and variations of the keyword within your META tags and on-page SEO.
When a customer types in your city+product/service keyword, your business shows up in the results. The goal is to be on page 1 of Google within the Top 3 search results.
Google My Business (GMB)
For local business owners, this is by far the most important Google product. It’s a free business tool that allows you to create an online presence and manage your presence across Google and Google Maps search results.
Getting your business listed within Google Maps can increase your website clicks 30%.
Business Citations or Listings
A citation is an online reference from a directory to your business. The citation contains the name of your business, address and phone number (NAP). Google My Business is a directory, and there are hundreds more.
The goal is to have your business citation look consistent across the 100s of directories that exist on the web. This is a big Google Trust factor that plays into ranking your website within Local Search results.
Localized Content
Newsflash – Content is still King
Google is all about the end user and ranking high-quality, relevant content. The sites Google trusts the most are simply going to rank higher among the Search Engine Results Pages (SERPs).
Do you have an effective content marketing strategy? It’s more than optimizing your website with keywords.
We have an effective content strategy, and we can put it to work for your website to get your website ranking higher and feeding Google more information regarding what your business is about.
Backlinks
Great content produces natural backlinks. And you need a lot of good quality backlinks. It’s a daily process, but a process well worth its price in gold.
Backlinks are links from other websites pointing to your website. Consider each backlink a vote. The more votes, the stronger your website or Domain Authority Score.
From Google’s perspective, backlinks from high-quality and authoritative websites build massive amounts of Google Trust. The more degree of trust you get from Google, the higher your rank and the greater the traffic.
WHAT IS AN EXAMPLE OF LOCAL SEARCH SEO?
What do you sell?
Take your main product or service keyword and put your “city” in front of the keyword.
For instance, if you are a plumber with a business in Raleigh, your main local keyword would be “raleigh plumber”. Variations of the local keyword could include “raleigh plumber near me”, “plumbing services raleigh”, “plumber in raleigh” and so on.
The main point is to think like the end user and understand how they approach search.
If you need strong local keywords, we can help you figure out what keywords your business needs to target for your local market.
WHY IS LOCAL SEO IMPORTANT?
If your website is not ranking on page 1 of Google for your business keywords,
YOU ARE INVISIBLE.
If your website is not ranking on page 1 of Google for your business keywords,
YOU ARE INVISIBLE.
If your website is not ranking on page 1 of Google for your business keywords,
YOU ARE INVISIBLE.
You get the message.
HOW DO YOU DO LOCAL SEARCH MARKETING?
In the simplest of terms, to build your local search presence involves:
- Implementing a localized SEO plan
- Providing accurate, consistent NAP information (name, address, phone #) to online directories
- Building a well optimized Google My Business profile and updating it with new content
- Producing great quality content
- Establishing authority backlinks
- Working with a Local SEO specialist who can make your website rank
GET STARTED WITH A LOCAL SEARCH SEO CAMPAIGN
Local SEO is challenging, but the long-term effort pays off in massive ROI and consistent customer traffic.
We’ve helped many small business owners like you become more visible in Local Search results.
If you are not seeing the results you expected, it’s worth getting a second opinion on what’s holding you up. As for us, we want to help you climb to the top and keep you there!
Ready To Stand Out In Your Market?
