Services
Website Development and Optimization
Website Development
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not... whether they’ll stay or leave.
Own a Website that Performs and Makes your Competition Nervous
- A study found that 94% of negative website feedback was design related.
- 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. (sources)
In a hyper-competitive online marketplace, you must deliver the best website experience. Did you know Google will reward you with ranking points if you do!
Your website must look professional, load content and images fast, look awesome on mobile, and keep site visitors engaged. These are top ranking factors, friends!
If you have a slow, outdated website, we need to talk about your website development.
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LET US SHOW YOU HOW TO MAKE YOUR WEBSITE WIN. FREE ON US!
WHAT IS MEANT BY WEBSITE DEVELOPMENT?
In simple terms, website development is the process of designing and building a website – it includes the technical side of search engine optimization.
Not to get too geeky with techno-babble, web development is a process of actions, operations and ongoing updates required to develop, maintain and manage a website’s infrastructure (User Experience, Site Speed, Security, Conversion and Performance).
WHAT ARE FOUR TYPES OF WEB DEVELOPMENT OPTIMIZATION?
Web development involves a lot behind the scenes, so we’ll focus on the top four areas that really matter for your website.
Content Optimization
Do you want to rank well in search results today?
There is an art and science to developing content that lifts your website in Google search results, boosts site engagement and gets your site visitors to convert.
Great content determines how long users stay on your site, how they interact with your site and what types of actions they take.
The higher the scores in these areas, watch your site performance grow.
Technical SEO
You know the type of SEO about optimizing Page Titles, Header Tags and utilizing variations of keywords within your page content, but did you know there was a whole other world of optimization?
Technical SEO involves the backend of your website optimization efforts. It’s the role of the SEO agency to make sure your website is optimized in the following ways:
- Making sure your website does not have status errors
- Implementing and optimizing a Robots.txt file
- Developing and submitting a Sitemap file
- Ensuring your website is mobile friendly
- Is the website design responsive on all devices
- Is there duplicate content
Site Maintenance
Google makes thousands of changes to its algorithm every year, thus impacting the way your website behaves in search.
In 2018, Google made 3,234 updates to the algorithm. Woah! That’s a lot to keep track of. And now you know what keeps digital agencies so busy! In fact, there are over 200 website ranking factors that contribute to how your website ranks in search and against your competition.
Additionally, site maintenance also makes sure your website is regularly backed up, has the most up to date software and plugins installed and that your forms are working properly.
Make sure your website is properly maintained to perform at its best.
Conversion Rate Optimization (CRO)
What good is a pretty website when it does a poor job of converting visitors into viable leads?
Your entire goal behind your website is to lead your visitors down a positive path of conversion. Period!
DO I NEED A NEW WEBSITE?
We would have to look at your current website design and architecture using a site audit to give you a fair answer.
Otherwise, if you look at your competitor websites and they look and feel more professional than your website, then yes, it’s probably time to consider either a site redesign or a complete custom website build.
HOW MUCH DOES A NEW WEBSITE COST?
Talk with us. We have an opportunity to get you a highly professional-looking WordPress website design in about two or three weeks at a minimal investment. Yup…no joke.
Otherwise, website costs can range across the board. Depending on how many products you carry, how much content has to be written, and how sophisticated you want your website to be, typically, on the smaller end, expect to pay $3,400 to $5,600 for a 10-page website.
WHAT IS IN A WEBSITE DEVELOPMENT AND OPTIMIZATION PROCESS?
Again, depending on how big your site is and what types of sophistication and technology you want applied, the website development process will vary from site to site.
But, for simple sites, the process is straightforward and would resemble something like the following:
- Research and choose a domain name with a registrar like NameCheap or GoDaddy
- Look for a website Hosting Partner
- Plan and design what you want your website to look like and what you want included in your website navigation
- Start writing your website content to flow with the navigation you created
- Make sure you put a call-to-action elements on your site pages to help build conversion
- Gather up all your images to support your content and brand
- Build the website yourself with a Wix type platform or hire out a professional website developer or agency
- Set up/optimize your technical SEO elements, as well as your analytics platforms
TOP 6 WEBSITE DEVELOPMENT TIPS
- Put yourself in your customer’s shoes. What desires and motivations do they have for your product or service? Tell them what they want to hear – it’s not all about you
- Use professionals to help you build a professional website. An unprofessional website can destroy your brand and turn customers off
- Commit to regularly updating your website to keep it fresh. You want the Google indexation bot – and potential customers – to come back to your website
- Keep your contact, address and telephone details up to date
- Implement an SEO program so that you can tell the search engines what your website is about and make your website easier to find
- Promote your website among social media channels and your marketing material to help boost visibility
WHAT IS INVOLVED WITH A WEBSITE DEVELOPMENT SERVICE?
Building a website from scratch can feel like you are climbing a tall mountain – it’s a huge undertaking.
But, with the right agency guiding you and helping you make informed decisions regarding design and functionality, the process does not have to be difficult.
It can be fun seeing your business idea come to life!
Interested in a website redesign or creating a new website?
We at Marketify® can help you out in a big way making sure you align yourself with a professional web design agency and that your website is visible to Google, ranking, delivering traffic and converting leads into customers.
Ready To Stand Out In Your Market?
